By Danielle Gibson

Brecks has rebranded family breakfast cereal Honey Monster Puffs after reducing its sugar content down from ‘red’ to ‘amber’.

Working in partnership with branding agency, Robot Food, a study into consumer trends followed by collaborative brand and product development workshops has lead to the cleaner, bolder and more confident logo featuring a contemporary new-look Honey Monster.

The new packaging replaces the previous red logo with a softer yellow and white design and will be in stores from April.

“Robot Food’s fantastic work has made Honey Monster Puffs relevant again,” said Gary Lewis, managing director at Brecks Brands. “Building on the decades-old Read full story ›

Source: The Drum