By Jennifer Faull

House of Fraser has overhauled its iPhone app to for the first time since its launch in 2012 to focus more on personalisation and speedier check out.

It comes as the department store attributed record sales in 2014 to the 32 per cent growth of its online business as its web store became its most profitable retail channel for the first time.

To drive usage of its app House of Fraser has introduced a completely new design to improve the customer journey and facilitate a smoother and faster check-out time.

Improved push notifications have been introduced to allow for a more personalised and Read full story ›

Source: The Drum