Despite store closures and lost sponsorship deals causing sales to nosedive, a big push into dynamic digital creative has helped lessen the blow for Adidas, which has seen e-commerce grow 93%. The Drum finds out how the sports giant adopted a personalisation-at-scale approach to keep its customers engaged online across its 160 markets.
When Adidas announced that its Q2 revenue sales were down 34% it came as no surprise. At the height of the pandemic, 70% of its stores were closed, and it also lost out on sales from what promised to be a bumper summer of sport, including its Read full story ›
Source: The Drum
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