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How advertisers can fight fake news instead of funding it

on Sep 1, 2017 | 0 comments

By Andrew Bloom

“Facebook has a moral duty to prioritise veracity over virality,” according to Jon Snow.

The Channel Four news anchor took aim at the social network’s unwillingness to tackle the problem of fake news during a speech at the Edinburgh TV festival last week.

Citing a bogus news report that claimed the Pope endorsed Donald Trump for presidency and engaged a million users when it was shared on Facebook, Snow suggested the platform had “prioritised fakery on a massive scale,” and its reluctance to take action against fake news posed a real threat to democracy.

But it is not just Facebook that Read full story ›

Source: The Drum