Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

How advertisers can navigate the metaverse

on Sep 17, 2021 | 0 comments

By Joe Flowers

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Last week, Facebook debuted Ray-Ban Stories, the first-generation Facebook smart glasses created in partnership with Ray-Ban parent company EssilorLuxotticca, which allows wearers to capture photos and videos, take phone calls and listen to music. The release of Ray-Ban Stories was met with mixed reviews as analysts noted the privacy and security concerns that would accompany some of the impressive features within the modest product design and previous smart glasses competitors. Nevertheless, Facebook’s entrance into the wearables market with Ray-Ban Stories signals an important step in the company’s larger business transformation, as Facebook seeks to bridge the divide Read full story ›

Source: The Drum