All Saints is hoping a shift in campaign strategy to spotlight its products will help it better communicate to people why they should invest their shopping pounds in its wares.
The British retailer had recently focussed much of its activity around fashion and music, shunning traditional campaigns in favour of content creation since the birth of its creative film unit, which was created in conjunction with Dazed, in 2013. Now All Saints wants to shout about its products to “tell the person on the street” why they should be shopping with the retailer.
Last week, it launched a new Read full story ›
Source: The Drum
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