Anthony Joshua‘s fight with Wladimir Klitschko on Saturday night is one of the most anticipated heavyweight boxing matches in recent memory, but spectacle aside, the Brit is fast becoming one of the most marketable athletes boxing has ever seen and has the potential to propel the sport into a new commercial era.
Around 90,000 people will be packed into a sold-out Wembley to watch the fight with many more watching at home and in pubs and clubs nationwide. The interest spans far beyond the UK though: US cable companies Showtime and HBO have also secured the broadcast rights. To put Read full story ›
Source: The Drum
Industry News
