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How artists helped Jay-Z's Tidal music streaming service trend on Twitter with #TIDAL4All

on Mar 31, 2015 | 0 comments

By John McCarthy

Jay-Z’s artist-owned music streaming platform Tidal was launched on Monday in a lavish event featuring a whole host of top stars in the industry.

The group made top use of social media to get Monday’s launch trending on Twitter worldwide with the hashtag #TIDAL4All.

Beyoncé, Rihanna, Nicki Minaj, Madonna, Usher, Coldplay, Arcade Fire, Calvin Harris, Usher, DeadMau5, Daft Punk and more attended the event unveiling their endorsement of Tidal, a streaming service designed to grant musicians fairer shares of the streaming revenue, following Taylor Swift’s very public condemnation of Spotify’s payment structure.

The Swedish service, which was snapped up Read full story ›

Source: The Drum