By amit bapna

The Drum gets behind the story of how the 100-year-old iconic Aussie brand Ampol has been reintroduced into the market after lying low for almost 30 years, and how it plans to connect with future generations of Aussies.

It is not often that a category as functional as fuel sees so much marketing action as is being witnessed by Ampol in the last few months. The legacy fuel brand is all set to complete its grand comeback on the Australian roads after being off grid for almost 30 years.

Caltex Petroleum Australia Ltd, the largest refiner-marketer in Australia, housed three Read full story ›

Source: The Drum