Bauer Media have been taking advantage of the ad formats provided by digital out of home media owner Kong Outdoor and creative technology provider Flux over the past few months to build on its own digital marketing, with the opportunity of commercial partnerships to come.
Kiss, Hallam FM and Radio Aire are among the first of Bauer’s brands to utilise the companies’ outdoor digital ad screens and real-time updates to target consumers with personalised content streams.
As part of Bauer Media’s recent partnership with the Brit awards, the media group promoted Kiss FM’s ‘Live At The Brits’ show through Kong’s 12 digital Read full story ›
Source: The Drum
Industry News