By Kyle O'Brien

The highly anticipated Xbox One X console has been released to excited gamers today (November 1). The anticipation has built over several months of coordinated efforts between Microsoft, a lineup of key brands and a small agency, Tripleclix, that deals with the gaming industry.

The console probably didn’t need a lot of hype to appeal to hardcore gamers – the first round of pre-orders was the fastest round of sellouts Brent Coyle global lead, Xbox Partnership and Promotional Marketing at Microsoft, has ever witnessed. But to reach new gamers and appeal to a wider audience, a highly-tactical, continuing promo, Read full story ›

Source: The Drum