By Hamish Pringle

Try this simple test to prove to yourself that it’s not just ‘other people’ who are beguiled by famous people: next time you see a celebrity try not telling your partner, friends, or colleagues about the incident. It’s almost impossible to contain yourself.

There’s no doubt that there’s such a thing as star power, but how best to harness it for your brand? There are five key points to appreciate in order to do so successfully.

1. Celebrity is not a silver bullet

As Alan Cluer (during his lifetime the leading agent for advertisers and agencies, used by Martin Boase, Frank Read full story ›

Source: The Drum