By Sapna Arora

Businesses that are successful in the long term are built on the pillars of trust and one of the ways this trust historically has been built is via human interaction with the brand and its various touchpoints. Covid changed all that.

How did businesses solve this mega-challenge in the new touch-averse world? By relooking at the consumer journey and create novel approaches to nurturing ‘contact-less’ relationships with them. Sapna Arora, chief marketing officer of Olx India writes about how some of them navigated the ‘no-touch’ journey in the post-Covid world and increasingly went digital

Auto consumer shopping journey went touch-less

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Source: The Drum