By Ross Taylor

It was only a matter of time before social media moved from human connections to masses of transactions. In a recent survey, more than 60% of users said they were open to purchasing products through social, with social media increasing its share of e-commerce referrals nearly 200% between the first quarters of 2014 and 2015, faster than any other channel.

Social media platforms have been quick to realise this, both helping them increase the time users spend onsite and helping marketers drive measurable sales from social. Facebook’s COO Sheryl Sandberg recently said “The more people buy online, the more people buy Read full story ›

Source: The Drum