By Shawn Lim

The festive season has kicked off in Asia Pacific as Shopee’s 9.9 sale kicks off the annual discount period, with the likes of 10.10 and the original shopping festival 11.11 not far behind

The Covid-19 pandemic has seen customer demand evolve and for brands to remain connected with customers and capture their attention, it is important they pay attention to these sales events.

As platforms like Shopee and Lazada pull out all the stops to work with brands through tools like live streaming, gamification and vouchers, there are endless choices for consumers to add to their carts.

To understand this phenomenon, The Drum Read full story ›

Source: The Drum