By Jenni Baker

Brands who are customer-centric, adaptable, responsible, and relevant will be best placed to overcome 2022 festive season challenges, say experts from OMG Unite, VCCP, Craft Media and ITV.

The Q4 holiday season is notoriously the busiest and most competitive period in the retail calendar. This year is a little different. Inflation has hit double digits; the world is going through a cost of living crisis and there’s the added bonus of the FIFA World Cup taking place in Winter for the first time.

As we head into what is expected to be a particularly tricky period for brands seeking to Read full story ›

Source: The Drum