By Robbie Murch

Robbie Murch is a DJ, an expert in online communities and founder of culture agency Bump. Following the release of his agency’s inaugural On the Record report, Murch surveys the brand opportunities in the dance music space.

Economically, the dance music industry is still finding its feet. Before Covid-19, dance music fans in the UK were supporting a nighttime cultural economy contributing £36bn to GDP. Culturally, dance music continues to permeate pop culture and society. Drake’s Honestly, Nevermind and Beyonce’s Renaissance have tapped into dance music sensibilities this summer, while of all the top 500 festivals in 2021 in Read full story ›

Source: The Drum