By James Franc

TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads globally to date, it is fair to say the platform has proved itself on the world stage against the big players in the social media space. So if now is the time to start paying attention, then how do brands unlock the opportunities that TikTok can provide?

In recent memory, it has been pleasantly encouraging to see the increasingly strategic stance that many Read full story ›

Source: The Drum