By Grant McCracken

For better or worse, the lockdown has forced families across America to spend more time together. Marketers have an opportunity to lean into the way it has reshaped relationships at home. Cultural anthropologist Grant McCracken explains.

I have an observatory. It’s in the kitchen. On a big wooden table.

Most observatories look at the heavens. Celestial events. Comets. Exploding stars. Deep space. My observatory is for terrestrial events. Changes in American culture. Comets. Exploding stars. Deep space. Well, space.

I sit down at my observatory every morning. It acts like a data aggregator, idea spinner. Twitter, Facebook, Instagram, newspapers, magazines, op eds, Read full story ›

Source: The Drum