The publisher world is experiencing an obesity crisis while the attention span of readers is thinning so publishers are moving to curated content to cut through and engage tired audiences.
The Financial Times is one of many publishers curating content both for loyal and new readers to reposition itself in the marketplace as more than just a financial title in order to engage a wider audience.
The Drum spoke to the Financial Times’ (FT) head of curated content Andrew Jack, who is also a judge at The Drum’s Online Media Awards, on why curated content is important now. Jack argued that Read full story ›
Source: The Drum
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