Dazn has shown how it intends to KO sports competitors as a consequence of its five-year deal with Matchroom Boxing, with the first integrated ad campaign since rebranding. The Drum catches up with the strategists and creatives tasked with marketing this burgeoning ‘Netflix of Sports’, and gets to grips with its inherent challenges.
Dazn has launched its first big campaign, ‘Game.Changed’, to talk up how it has changed boxing broadcasting and, in effect, the wider world of sports.
The campaign launched in mid-August and has been distributed across TV, cinema, out-of-home (OOH), video on demand (VOD), radio, digital and social Read full story ›
Source: The Drum
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