By Lisa Lacy

While search and discovery sound similar – and they are – they are also two distinct concepts in marketing.

The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.

That’s according to Duane Forrester, vice president of industry insights at Yext, who noted discovery, on the other hand, pulls in context.

“Search works well when I have a specific keyword and it matches something specific and I get that result back – that’s a well-trodden path,” Forrester said. “Discovery Read full story ›

Source: The Drum