By Chris Sutcliffe

Brands are reaching new audiences and creating virtual showrooms in the gaming metaverse. It’s an incredible opportunity for those willing to take the plunge – but it comes with risks. In this article we examine the copyright and IP issues, and ask where the metaverse might go in the future.

Grand Theft Auto V’s open world sandbox is a technical marvel. A living breathing section of California recreated in heightened fashion, with recognizable locations like Venice Beach, the Hollywood hills and wine country all accessible to multiple players online. It has a burgeoning property scene, where players Read full story ›

Source: The Drum