By Sam Bradley

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we asked our readers what practical steps they‘ve taken to make their agencies more ecologically sustainable.

Last week, AdGreen’s free carbon calculator was picked up by Unilever, Adam&Eve and Havas as part of a wider effort to imbue the advertising industry with sustainable practices. But the push to make marketing greener isn’t just in the big campaigns – it’s in the small stuff too. We asked agency experts about the practical ways their businesses had become more sustainable.

How do you solve a problem Read full story ›

Source: The Drum