By Sam Bradley

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we carry on the discussion and ask how creatives can make ads funny again.

Humor has always been a great way to stand out. Most of the public’s ‘best-loved’ ads are the ones that make them laugh, and despite the fact that consumer surveys tell us punters want to hear from brands with purpose, we know they’re also getting tired of slam poetry about savings accounts.

So, how do you lend a previously po-faced brand a sense of humor? What’s the secret Read full story ›

Source: The Drum