By Sam Bradley

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.

Influencers, creators and celebrity partners veering off script is a perennial risk for brands utilizing influencer marketing. Ronaldo’s rejection of a bottle of pop and Paul Pogba removing a bottle of beer at separate Euro 2020 press conferences brought that into sharp relief again recently, with Coca-Cola and Heineken left calculating a loss.

For our Sports Marketing deep dive – a week-long series of features, comment and interviews in the middle of Read full story ›

Source: The Drum