By Kenneth Hein

‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how Mowi, the world’s largest producer of Atlantic salmon, partnered with Evrythng to provide end-to-end supply chain visibility and 100% transparency into each salmon’s journey upstream and all the way to your house.

Between the lack of transparency around farmed fish and the documented use of excessive chemicals, pesticides, and antibiotics — which contaminate our food and our environment – Mowi made the strategic decision to be proactive and head-off any consumer concerns or questions about the where it’s fish came Read full story ›

Source: The Drum