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How Drake became a marketing powerhouse

on Mar 1, 2016 | 0 comments

By Yale Buchwald

Aubrey Graham, better known by the world as Drake (or by his Instagram handle “champagnepapi”), is one of the biggest rappers in the world right now. The Canadian rapper has produced various albums and mixtapes since 2009, each achieving widespread success. In September 2015, he and fellow rapper Future released an album together, “What a Time to Be Alive”. In the past couple of weeks, Drake has announced his plans to release another solo album “Views from the 6” this coming April.

Besides his immensely successful music career, Drake has slowly evolved into one of Read full story ›

Source: The Drum