England is just one victory away from competing in a Euro 2020 final on home territory. Fans are nearly as jubilant as national broadcaster ITV, which will have exclusive rights to the semi-final on Wednesday and will share the final on Sunday. The Drum explores how ITV is going to capitalize on these record viewing figures in linear and digital viewing during this flash of football fortune.
The picks
In the UK, the BBC and ITV come together in a diplomatic fashion to split the Euro 2020 games they’ll broadcast in a scene reminiscent of teams being picked at gym class. Some Read full story ›
Source: The Drum
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