By Alex Ward

When it comes to incorporating a plan on social, it is pivotal to be conscious of your audience and the individuals you are targeting. Let’s talk about what the most important topics are for running a campaign through paid.

First of all, consider:

• What is your objective?
• What dates are the ads running from?
• Does the creative match with your targeting?

One small slip up could create a disconnect with your audience, you have to do everything in your power to make sure you’re aware as can be. If you can’t trust a brand at the first initial stage you will never see or understand Read full story ›

Source: The Drum