The low number of media buying agencies based in Los Angeles and along the US west coast, is leading the city’s creatives to drive more creative results for their clients.
With the majority of media agencies based elsewhere in the country, creative agencies are harnessing the freedom of not being bogged down by thinking about channels and, as a result, are coming up with more creative work.
For Lisa Marchese CMO of The Venetian, The Palazzo, Resort Hotel & Casino, Las Vegas working with west coast agencies feels less “media driven”.
“I think that you can find great creative anywhere in the world, Read full story ›
Source: The Drum
Industry News