Hendrick’s Gin is pushing more budget towards experiential experiences and is using insights garnered via social media to set the tone of the activity.
The gin brand carried out research earlier in the year to find out the passion points of its consumers and discovered that travel, and curiosity around their local neighbourhoods was a large trend. Hendricks Gin then used the insight to create a double decker bus experience named Hendricks Extraordinary Roving Bus for Exceptionally Refined Travel (H.E.R.B.E.R.T.).
The bus, which is due to travel to Edinburgh in August, provides visitors with the Hendricks Gin signature serve – Hendricks and Read full story ›
Source: The Drum
Industry News