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How Hybrid Theory rapidly adjusted to Covid-19 to bring home gold for pizza giant client

on Jul 27, 2020 | 0 comments

By Danielle Gibson

Over the past year, Hybrid Theory has delivered results for dozens of brands across various industries. The trading team, at the core, values its clients. Which was apparent when the jury of The Drum Awards for the Digital Industries USA awarded it the Best Trading Team/Desk accolade earlier this year.

The Drum chats to James Gillies, trading and operations director, Cedrick Yancey, senior trader and Patrick Johnson, global chief executive officer on their award winning team.

What are the most important factors in building a successful trading team?

Gillies: The most important factor is client satisfaction. We put this front and center, as Read full story ›

Source: The Drum