When multinational advertising and PR agency Havas recently decided to erect billboards around London to welcome its 300-strong global leadership team to the UK for an internal conference, independent digital marketing agency 7thingsmedia seized the opportunity to respond with a tongue-in-cheek ad of their own.
The Drum spoke to 7thingsmedia’s founder and chief executive officer Chris Bishop to find out more…
How did the idea for this cheeky micro-campaign come about?
We comment a lot about traditional advertising being no longer traditional and opportunity being everywhere and typically in real-time. So we are well versed in joining in the conversation to cut through Read full story ›
Source: The Drum
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