By amit bapna

Leading Indian food delivery brand Swiggy evolved its model during the pandemic lockdowns to keep pace with the ongoing shift in consumer mindset, and brought the focus on building trust and reassurance contextually for the category.

The company decided on “being there for anything the consumers needed right from sanitizers to pizzas”, says TS Srivats, vice president, marketing, at Swiggy, while sharing the brand journey in the last few months.

The lockdown during the last few months brought mixed news for food delivery brand Swiggy. While the early months of Covid-19 were an intense phase with the brand trying to Read full story ›

Source: The Drum