Instagram is harnessing its design and fashion-forward users to help it build a more premium positioning as an artistic outlet as it looks to protect the user experience amid an influx of branded content on the site.
With the social platform an increasingly important media channel for luxury and fashion brands, bloggers and models, the recent hiring of former Lucky magazine editor-in-chief, Eva Chen, to the new role of head of fashion partnerships, signals Instagram’s intent to start pushing its “art gallery of the future” pitch more.
As part of this, the social network yesterday (30 September) revealed a Read full story ›
Source: The Drum
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