The mobile-only forecast shows that Instagram will make up 5% of Facebook’s global mobile ad revenue this year ($595m), increasing to 14% in 2017.
While the platform’s advertising capability is also available in Australia, Brazil, Canada, France, Germany, Japan and the UK, the US will account for 92% of Instagram’s total mobile ad revenue this year, a number that is set to drop to 85% by 2017.
The report also forecasts that Instagram will have higher net mobile display ad revenues than both Google and Twitter in 2017, having passed Twitter last year to become the second-largest social network in the US Read full story ›
Source: Marketing Week
Industry News