In the race to engage consumers, behind-the scenes TV documentaries give brands an opportunity to create buzz and show transparency to their customers. However, they also come with a certain level of risk and a lack of editorial control.
The four-part “Billion Dollar Chicken Shop” documentary kicked off earlier this month and shows KFC open its doors for a behind the scenes look at how it mass produces its chicken, the working environments of its restaurants as well as how it handles food waste.
The final episode will air tomorrow (1 April) and will wrap up the documentary, which was a great Read full story ›
Source: Marketing Week
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