While McDonald’s youth focused YouTube channel went as quickly as it came, KFC’s punt in the influencer space is showing signs it could be here to stay after the first series of its music based channel saw 96% favourable brand sentiment among those viewers who tuned in to watch.
KFC’s 99 Gigs campaign launched in March this year, and the brand brought on board Callux and Charlotte de Carle, a YouTuber and an Instagramer, to co-create a youth focused YouTube series called ‘KFC Presents: Around the world in 99 Gigs’.
Each episode of the series was posted on YouTube every Read full story ›
Source: The Drum
Industry News