Ladbrokes Coral has appointed BBH to lead the creative for both of its namesake brands following increased regulation on how gambling businesses market to consumers.
Ladbrokes Coral’s media spend for 2018 was £15m, roughly the same as the year prior, according to Nielsen. It’s a consistently high spender on press – which has taken the lion’s share of budget for the past two years – TV and digital.
But it’s in a period of intense change around how gambling companies market to people. This year the government introduced a whistle-to-whistle TV ad ban on betting brands while the Advertising Standards Association has Read full story ›
Source: The Drum
Industry News