Brands now play a huge part in pushing for gender equality and in sport, where there’s still a huge gap between the interest, participation and pay for female athletes, it is more important than ever.
Nike has been one of the brands pushing this agenda worldwide but in China, where three out of four female athletes drop out of sports by the time they are 17, there was a need to push this agenda harder. Working with Mindshare China, for International Women’s Day last month, Nike decided to tell the ‘Back to the Beginning’ story of famous Read full story ›
Source: The Drum
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