By Shawn Lim
Amid the Covid-19 pandemic, consumers are searching for ports in the storm and for brands, that means established and trusted names are more important than ever. Mondelez‘s South East Asian marketing director tells The Drum what the company is offering consumers.
Over the last few months of working from home and locked-down cityscapes, many consumers have turned to the culinary arts – trying out new recipes, baking new triumphs (or disasters) and generally cooking up a storm. The trend hasn’t gone unnoticed at Mondelez, one of the biggest makers of snacks, confectionary and beverages in the world.
Nikhil Rao, the regional Read full story ›
Source: The Drum