By Chris Sutcliffe

The Olympic Games are a huge draw for broadcasters and publishers. The evergreen allure of live sport and ramped-up engagement from audiences make the weeks of the Games especially valuable. This year, though, with limited access, some teams are amending their plans – and discovering value outside of the events themselves.

This year’s Olympics are unusual for any number of reasons, from the new sports on show to the delay of the event itself. While broadcasters and blogs have been able to accommodate those changes, the reality of these pandemic-hit games means that many brands have had to amend Read full story ›

Source: The Drum