By amit bapna

Nike recently launched its first-ever free brand app as part of its efforts to accelerate digital transformation in South East Asia and India. The Drum speaks to Xia Ding, vice-president, Nike (direct and digital commerce), Asia Pacific & Latin America, about the launch of the Nike app in the APAC region and how it helps fuel digital transformation.

As APAC markets get more and more digital, not just in media consumption habits but even the purchase journey, brands are re-looking at their business models and marketing strategies. Leading sportswear brand Nike has launched its app to buck up on its digital Read full story ›

Source: The Drum