Gaming could provide charities and other non-profits with a hugely engaged, sympathetic and potentially lucrative audience – if they can get past internal resistance based partly on a lack of affinity with the genre and partly on concerns about ethics and image.
That’s the central message of the third and final podcast in the series “Gaming for Good” from Salesforce: “How non-profits can make the leap into gaming”. It explores the experiences of three non-profits – two new to the genre and one experienced player – examining how they made the internal case to the C-suite and why linking with gamers Read full story ›
Source: The Drum
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