Papa John’s GB won the ‘Best Re-brand or Relaunch’ category at The Drum Marketing Awards Europe 2020. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project.
The challenge
Liz Williams became managing director of Papa John’s GB in September 2018, with Giles Codd joining as marketing director shortly after. One of the first tasks for our new marketing director was to reposition the business by targeting Genzennials based on their desires and need states.
A big challenge for the Papa John’s team was to work out a way to stand out in Read full story ›
Source: The Drum
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