As the battle of the high street food chain continues to heat up The Drum caught up with burgeoning brand Pret A Manger’s creative director James Cannell to find out how it is using design to tell its brand stories and differentiate from its competitors.
As a growing business how does design help a brand like Pret?
Our shops are our signature on high streets, sidewalks and transport hubs all around the world – living, breathing brand ambassadors, so of course, design is critical. Beautiful shops, smart teams, simple packaging, well-executed campaigns, brilliant words and unique images are a very powerful combination. Read full story ›
Source: The Drum
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