By Amy Houston

The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and reigniting emotional connections with consumers.

Today, Puma has unveiled its most “ambitious” campaign, which it hopes will mark a bold new chapter in its brand identity. With a 40% increase in marketing spend compared to last year, ‘Go Wild’ puts everyday sports enthusiasts right at the heart of the project.

The new vision for the sportswear brand, which comes from ad agency Adam&EveDBB, embraces sport as a means of self-expression and a source of joy. It has been a year in Read full story ›

Source: The Drum