Scottish Rugby Union (SRU) wants to secure its longevity at the top of the sport with a commercial strategy that aims to familiarise its brand of the game in emerging markets such as Japan and the US in order to open up commercial partnerships and revenue streams.
Scottish rugby could not be in a better place at the moment and as such its organisers are scrambling to capitalise on that good health. The governing body has posted record turnover for the last three years following the launch of a commercial strategy focused on ticket revenue, broadcast agreements and lucrative Read full story ›
Source: The Drum
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