By Shawn Lim

Selfies are a cultural phenomenon fuelled by widespread social media usage, with more than half of all adults engaging in some form of photo editing before posting – driving rapid growth in the photo editing app industry.

Chinese beauty tech platform Meitu, builds selfie enhancement beauty apps and social sharing platforms and claims it attracts 250 million monthly active users worldwide. It has been downloaded on 1.8bn unique devices. Meitu apps are particularly popular among women aged 18-35, with 6bn photos shared on Meitu apps every month, according to the company.

Since expanding outside of its home market of China in 2014, Read full story ›

Source: The Drum